卖给千禧一代的买家

10 Tips For Successful 出售ing To The Younger Market

2020年3月11日,SaleCore

Millennials are now the single biggest market of potential home buyers in America, and they will keep revolutionizing the industry for at least the next decade. Knowing how to appeal to this demographic is the key to attracting their interest. A few simple and affordable upgrades to your home will effectively grab their attention, so follow these ideas and attract millennial buyers -- quickly and profitably.


1. 专注于开放的生活区

Millennial home buyers want lots of open space, not formal, cut off dining rooms and living rooms. Open areas are more flexible and user friendly, so arrange furniture in such a way that it emphasizes the area's openness and fluid movement and adaptability. 这些 younger people have come from a variety of living arrangements, so the more your space speaks to their experiences, the more appealing it will be to them.

2. 使用低维护费用的材料

Millennials don't want homes that demand a lot of maintenance. They have enough on their plate and don't want to spend time and money repairing and cleaning their home. They want materials that are easy to care for, like quartz counter tops and easy to clean carpets or vinyl- sealed hardwood floors. 物质需求越少, 更好的.

3. 智能技术

添加智能技术, even something as easy as a smart thermostat for the furnace, 这对千禧一代买家来说是一个很大的优势吗. Remote control functions like adjusting light, heat and security means they can take care of these matters from anywhere, 降低他们的维护成本. That's an appealing feature of any home they are considering buying.

4. 安装具能源效益的电器:

Millennials care deeply about the planet, and are willing to pay extra to do it. Any appliance that reduces impact on the environment is what they're looking for, and 75 percent say they will pay more money to ensure they are reducing their environmental footprint. They also want appliances that are easy to use, and easy to care for, like glass top stoves that reduce their electricity bill.

5. 增加一个家庭办公室:

Having a space in which they can work at home is appealing to millennials. An increasing number want to work from home at least two days a week, and they need the space 在哪里做. Set up a home office before you list your home, so they can see how the room functions as a work space. If they have a spot in which they can work when 他们买了房子, it saves them from creating it after moving in -- that's a big advantage to millennials.

6. 油漆你的家

If you decide to spruce up your house before selling it, 选择中性色, 喜欢浅灰色, 淡白色或奶油色. Those shades appeal to millennials, so you should consider changing any rooms that are currently decorated in strong hues, like blue or green. Make your home flow, in terms of colors, because that is the style millennials 更喜欢.

7. 内置环保功能

比以往任何时候都多, the younger generation worries about the fate of the planet, and whether their children will enjoy the same world they do. 当你添加smart 比如我们提到的恒温器, be sure to put that front and center in your real estate 清单. Lighting systems and even solar panels are big pluses as well. Anything you've added that is tech smart and energy efficient will attract millennial buyers, so publicize these features in your 清单.

8. 吹捧你的位置

Any home that's located close to public transportation, 餐厅, shops and other services they can get to on foot or by bicycle is a bonus for millennials. 更好的 然而,他们能走着去办公室吗? Be sure to note that "downtown is a 10 minute walk," or whatever it is about your location that will appeal to millennials in your 清单. Not long ago folks wanted to live far away from downtown, but that's not true anymore. Millennials want to be close to their community center, so if your home is 靠近它,吹嘘它! It will help you get your asking price, or more.

9. 更新的浴室 & 厨房

这些房间对千禧一代很重要, but they don't often have the extra money to invest in updating fixtures and freshening paint. 如果你在上市前做, it adds extra "oomph" to your home and makes it move-in ready. Millennials are too busy worrying about having enough for the down payment, 在这方面有什么额外的 go a long way toward convincing them that your house is the right home for them.

10. 也要关注户外空间

Experts recommend that you make your backyard and garden feel like they flow indoors easily, that people can move freely from the backyard to, 例如, 厨房. 这些 areas provide extra room in seasonal weather, 一个朋友和家人可以聚会的地方, 在庭院和花园旁边. But don't make it a fussy space that requires a lot of care and tending -- remember, millennials are pressed for time. They won't have the energy or inclination to do a lot of pruning and weeding, 所以保持绿色空间的简单, 与 小保健需要. That means a stone patio, perhaps, and easy care grass and lots of perennials.

这些 are simple, easy guidelines for making your home truly appealing to millennials. Invest in these tips, and before you know it, your lawn sign will say, "Sold!"

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